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H Lorenzo (Identity System /
Motion & Spatial Design)
KeywordsExperimental, Avant-garde,
Stylish, Inclusive
H. Lorenzo is an avant-garde multi-label fashion retailer operating five boutiques in the Los Angeles area, specializing in unique artisanal Japanese and European designers for men and women.
Focus on the new tagline ‘Atypical’,
combine classic, but minimal fashion-typography with dramatic white and ‘blackspace’.
Motion Montage
Logo clear space animation is a direct way of showing digital brand guide and the concept behind the system
Graphic elements reflects the concept of fabric texture and needles in fashion design
Poster wall shows different ways to combine image and brand elements
Using brand elements to build a clear system of website
Social media page keeps the vibe of visual system
Tag shows graphic elements and typeface is having fun with formats
Interactive spatial of multiple media express the system in digital space
More of spatial