The LA Auto Show is a premier automotive event held annually in Los Angeles, showcasing the latest cars, technology, and innovations. lusive model debuts.
Captures the look of urban street and race track, using lines and dynamic type setting to create a system that included motorsport-focused sub-brand (AS Event) to deepen connections with the local car culture.
The shape of the logo reflects three applicable scenarios: daily life, racetrack and underground
Graphic elements creating contrast with urban street and echoing the concept
Large scale navigation system if more efficient for this brand
3D model of the concept of exhibition expand uses of brand language
Website prototype displaying user experience and possibility of different updates of the website
Type setting enhance the boldness of visual system to capture the local vibe
Metal laser cut deconstructing the brand concept
Mountain riding is a unique car culture in the LA area. Magazines about local culture deepen the sense of belonging.