Nikon Corporation founded in 1917, is a globally renowned Japanese company specializing in precision optics and imaging products. From iconic DSLR and mirrorless cameras to high-performance binoculars and microscopes, Nikon continues to set the standard in imaging innovation and quality.
Focus on the new tagline, “Frame the extraordinary,” creating bold iconography and vibrant colors to embody Nikon's dynamic energy, combining a youthful spirit with easy-to-navigate visuals for users of all ages. Experiment with app prototype to create a portable digital workspace.
Took inspiration from the side view of lensThe plus symbol is iconic and relevant to cameras for people.
Hard edgy creates the solid feeling that reflects Nikon’s key attribute
Button continue the style of logo
Customize typeface reflects the idea of modularity of camera
Brand patterns are base on the new tagline “Frame the extraordinary” and the same consideration of modularity
Sitemap shows the main structure of app
Main feature’s user flow of app
UI cards can showcase protential of compatibility and playability of phone system
Scenario 01
(Remote Control & Shop)
Scenario 02
(Browse and save preset)
Scenario 03 (Image edit)
Scenario 04 (Import image)