San Diego Comic-Con is a world-renowned annual convention of comics, pop culture, and entertainment, featuring panels, exhibits, and exclusive previews.
Merging technology and classic aesthetics, combining clean, minimal graphic elements with bold details to create a modern yet nostalgic design language.
Logo took inspiration from building blocks, pixels, game controller and record which reflects the content of comic con
Navigation system reflects the way of applying identity with different topic
The artist’s hand-painted concept complements the identity system in the 3D space exhibition
The website prototype demonstrates how the identity system functions and adapts within a digital environment
Splash screen animation echos the concept of logo
The app designed for the main needs of target users includes a comic con exhibition navigation system and a direct ticket purchase button
Brand guide book reflects the full concept of identity system and the correct way to utilize it